Jun 28, 2011

Can you see the shift? We're moving from websites to facebook pages




Most websites are used for publishing text, pictures, videos. They are mainly tracking visits and visitors. Usually they are monetized by selling advertising space or different items. We need to buy domains and pay hosting. And lately we are trying to make the websites more and more social: share/ like buttons/ facebook comments on blogs - these are all over the place. We are using social media to send people to the website. Which is more or less difficult to update and keep real-time.

Ok....stop! Think about it...

Why do we still need websites? Don't you think facebook pages can now substitute them? On facebook: You have free domains and unlimited hosting. You can publish articles, pictures, videos, run contests, run advertising campaigns, sell things. You have all the sharing and interactivity tools. You have all the people there most of the time! You anyway seek interaction, spread, increasing the number of likes. And we have today soooo many apps to create awesome experiences on facebook pages.

I am thinking about this for a while.

At first I noticed that on my business website the majority of visitors come from facebook. And also for us is so much easier to post content on facebook, than on the website. And it is easier for our target group to follow us and interact. And for us to be more friendly and open. And to have a real communication.

Then, me and some friends were thinking to build a new journalism website, where we would mainly post articles, pictures and videos...and monetize it later by selling advertising space. What comes first to mind is: buy a domain (and find one available), pay for hosting, find somebody to build the website etc. But why? I actually realized that all we need is a facebook page. And we will build it...much easier from a technical point of view. So we can now focus just on the content and as for promoting it, we would of used social media anyway.

So let's move! :)

0 comments:

Post a Comment