Feb 13, 2011
It is funny how we thought about so many details regarding the concept, about communication elements, mission, values etc. But when we come down to make this final decision on what is the essence of everything, what is the one thing that will relate to all the other elements and resonate with both our target groups.....that is damn difficult. And I do know all the theory of branding, and I do know my business very well....still it doesn't help much matching creativity with pragmatism.
In 10 days the website with all its content, all the little details, has to be ready. And while most things can be adapted over time, let's face it - a rebranding will be a no for a while.
All the little details make the difference...
We are looking for perfection...is this possible?