Feb 13, 2011


Working on launching my business, I have hit the milestone of making a final decision over the branding - the essence of everything we do, representing what we stand for in very simple symbols, the logo, the slogan, the way we write/ put everything on the website.

It is funny how we thought about so many details regarding the concept, about communication elements, mission, values etc. But when we come down to make this final decision on what is the essence of everything, what is the one thing that will relate to all the other elements and resonate with both our target groups.....that is damn difficult. And I do know all the theory of branding, and I do know my business very well....still it doesn't help much matching creativity with pragmatism.

In 10 days the website with all its content, all the little details, has to be ready. And while most things can be adapted over time, let's face it - a rebranding will be a no for a while.

All the little details make the difference...

We are looking for perfection...is this possible?


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